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• Design Philosophy & Inspiration

Why the seven deadly sins? How did you come up with the idea for the design?
Firstly, the 7 Sins have a historical and story-based background, and the number of product characters matches well. Given the prevalence of Q-version products in the market, we aim for differentiated design to forge a unique style. We aim to make a series that's not just "cute" but has "substance". The 7 Sins explore the complex aspects of human nature through Gothic/Victorian punk aesthetics, which sets us apart from the overwhelming number of "healing" toys on the market.

What inspired you to have gluttony as the hidden style?
Gluttony devours everything. We believe that the most "insatiable" desire should be the hardest for players to find. This represents the ultimate longing of the collector.

Who did the art for the character cards?
We have graphic designers dedicated to the dark fantasy style, who handle the character card illustrations. Even as the world expands, the artistic style will remain consistent.

• Product Expansion & Future Plans

Now that you've made the dolls based on 7 sins, have you considered making the 7 virtues?
Yes. The "7 Virtues" are in our strategic plan as the antithesis of the 7 Sins. But currently, we focus on establishing the absolute rule of demons in hell first, aiming for epic faction confrontations in the future.

Do you plan to make more in a line? Perhaps an angel line to go with the devils?
Absolutely. As mentioned before, the Angel series (Virtues) will eventually arrive to challenge the demons. But before that, we may also explore other mythical entities or "fallen" variants. In 2026, we will bring more series to players.

Will you be releasing a boys version?
There are also plans under consideration. At present, there are not many details that can be disclosed. Please keep expecting.

Do you have plans to release any more clothing sets...?
Clothing and accessories are not in our current plans; we'll consider adding them later. Currently, our focus is on product research and development.

Would you make another BJD blind box series in the future? What theme?
Yes. "BJD blind boxes" are our core strategy. The next theme may expand on the legends of "Angels/Seven Virtues", but the specific details are currently confidential.

What BJD/MJD series will you be interested in making next? Darker skin tones?
The skin tones will mainly be based on the design style of the subsequent products. Of course, we are also interested in trying many different skin tones, such as black skin, gray skin, and even non-human skin tones (red/purple) are all within our consideration.

• Production & Quality Control

How will you improve production/quality control for your future projects after the multiple set backs...?
The product development process and feedback from customers have equipped us with valuable experience for our next product. We'll then demand stricter quality standards from the factory, enhancing mold precision and craftsmanship to offer superior products to our fans.

Would the teachers consider making the babies out of more resistant material? (Face plates warping)
We mainly use high-quality PVC because, compared to brittle ABS or resin, it offers superior toughness and a better feel. PVC allows us to achieve complex and organic shapes (our "wild ideas"). Hard ABS + PC is only reserved for standard internal joints. We seek a balance between artistic design and material durability.

Why do so many headcaps/hair not fit properly? Would you be willing to come out with more hairstyles?
The fitting issues are sometimes related to material shrinkage (due to weather/temperature). We are strengthening the pre-shipment fitting tests to ensure that the components can be smoothly attached. We are committed to solving these problems before the products leave the factory.

Will you add extra elastics in future dolls?
The current stretching process primarily follows the existing design. Later, we'll consider using higher-quality elastic bands for product testing.

How do I keep the items from staining (Especially Pride's hair)? Would you consider making plain back and top of the head pieces?
It's impossible to completely avoid staining issues. Dark-colored doll clothes generally have some staining problems. If you're worried, you can wash the product a couple of times before dressing.